Don't Underestimate the Power of Support

Sometimes you need people to push and encourage you, even if you don't think you need it.

A few weeks ago, I hired a marketing and brand strategist — the first time I'd ever brought someone in to help with my Patreon. Admittedly, I was a little nervous. Not just the cost, but the idea of inviting someone into my world when I'd done it all by myself for so long.

But it was time. Time for someone to come in with a fresh lens and give me the boost I was looking for.

She didn't disappoint. She delivered a full brand deck — proposition, messaging, fonts, colors, how to shoot videos — and more than anything, she gave me confidence. Confidence to know what I'm doing is right, and that there's a real opportunity here.

Since we started working together, I get texts and messages with tips every few days. She already got paid, but she keeps going above and beyond. Little things like "Hey Scott, try the primary color instead," or "Hey Scott, here's how to tweak that photo." My favorite was: "You need to post more often on your socials, and here's how."

We all need someone like that in our corner. Someone pushing us, giving us unsolicited advice, and being there to support us on our journey. It's why I call myself a co-pilot and not a coach.

That was the hardest part for me. Not the payment, not the process — but the vulnerability of saying, "I actually want help with this." When you've built something solo for so long, it becomes personal. Letting someone in means letting go of a little control.

But it's worth it. Because the right person doesn't just give you answers. They give you energy. They get you unstuck. They remind you why you started.

If you're serious about growth — whether it's your career, your side hustle, your leadership style, or your mindset — you need people around you who will challenge you and cheer for you at the same time. People who care enough to text you out of nowhere and say, "Hey, post that. It matters."

So this is your reminder: stop trying to prove you can do it all alone. No one's handing out trophies for white-knuckling your way through the process. Find your co-pilot. Find the people who will help you fly higher than you ever could by yourself.

This whole thing gets a lot more fun when you're not the only one carrying the weight.