Find the Thing that Gives you Energy, Commit to it Relentlessly
Publishing an article 365 days a year means people have a lot of questions for you.
"How do you come up with all that content?"
"Do you ever run out of things to write?"
"Do you ever want a night off?"
"Why do you write daily?"
All fair questions, honestly.
I've been writing for years in various forms, dating back to when I was a kid, and I would write in a journal. I would write fictional stories about kids going on ghost hunts, playing sports, love stories, and even heartbreakers on heavy topics. I've always loved to write, and it's not really something you can dive into unless you have a passion for it. Much like playing the guitar, painting, or anything else creatively. It either fuels you or it frustrates you, and it's hard to do something consistently that frustrates you.
A few years into my media career, I started a WordPress blog called "Trends and Issues in Media." I mean, I can't believe it didn't take off on that name alone. I would post my thoughts on various developments in the media, TV, and beyond. It went nowhere, mostly because my dedication to it was nil. I was 24 years old, and it wasn't a priority for me, but I guess it showed my interest in writing with consistency and creating an audience of some sort.
Eventually, I started to find my voice on LinkedIn, and the blog idea started again. I started Office Fiction on a WordPress site. That actually had some legs. I had free subscribers and published over 100 articles in a few months. I then added all of those articles into my first book titled "The Collections of Office Fiction." The book was purely a boondoggle, a way for me to say, "Hey, I wrote a book," as it was basically a collection of blog writings.
But hey, I wrote a book.
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Then, around 2018, I started to find my voice again, writing on LinkedIn. I started to find a format and a process that clicked, and with enough positive feedback on my articles, it sort of fueled me.
In December 2022, I opened my Patreon account and started to write, but even that took some time to figure out. It wasn't until September 2023 that I realized that if I wanted to build an audience and if I wanted to actually be serious about this, I would have to write daily.
Since then, outside of a few "Out of Office" posts, I've published every single day.
In total, I have 1,320 pieces of content and counting, including a few podcasts, a few audio clips, some guest articles, and my own voice.
And I don't intend to stop.
So when I get asked questions like, "Why," or "How do you come up with all the content?" The answer is simple. You. I observe, I listen, I watch, I pay attention to the world around me, to our conversations, to our interactions, and to what's happening that could serve as valuable content for someone, somewhere. There's no magic to this; it's simply awareness.
It's also when you find something you love and enjoy, you want to keep going. At this point, I have an audience, I have a following as wild as that is to think, and I write for you. If you started waking up and not seeing that article in the morning, you might think something happened to me.
I also write because it's cathartic. It's my creative outlet to sit in front of my laptop and just get my thoughts out to the world.
This is also why I ask people, "What are you doing to invest in yourself?" I find so many high performers struggle to find that thing they enjoy, value, and can also get some enjoyment out of. I tend to hear things like the gym, running, painting, happy hours, singing, or even video games. Whatever your thing is, do it frequently and have a routine around it. The more you are able to exercise that creative muscle, or simply the muscle that gives you space to think alone, that's the sweet spot.
The point of all of this is that when you find that thing you love that equally gets you an opportunity to be creative, and or reduce your stress, go do it. Even if you suck at it, just find time to go do the thing that gives you space to think on your own.
Oh, and yeah, sometimes it's really hard, and I want to throw the laptop, but that's what makes it rewarding.
Find the thing that gives you energy, commit to it relentlessly, and let consistency compound into something bigger than you ever planned.
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