LinkedIn: Love It, Hate It, Use It

I've been struggling with something lately.

I fucking hate LinkedIn.

Yes, the guy who sells a course that will help create thirty days' worth of content for you hates LinkedIn. The guy who has almost 14,000 followers hates LinkedIn. The guy who has posted probably 50x the average person hates LinkedIn.

The same guy who will tell you to update your brand, post consistently, and stay active on the platform — hates LinkedIn.

And also, the same guy who was recruited for an international job via LinkedIn, and who will network his way to his next role on LinkedIn — fucking hates LinkedIn.

Maybe it's my algorithm. Perhaps I accepted connection requests from too many people who just don't have anything relevant to say, or maybe it's the flood of AI-generated content that I know people aren't actually writing themselves.

I haven't posted in weeks mostly because I feel like I'm adding to the mess of noise and nonsense that nobody gives a damn about. Can we also talk about the ridiculous "I just completed a LinkedIn Learning Course" celebration posts? You clicked a few buttons and watched a video. This isn't a Harvard certificate.

And the bait posts: "This past weekend, my neighbor asked for a cup of sugar; here's what it taught me about supply chain logistics." Nobody needs to read that post.

But here's the thing. Just last week, one of my clients told me, "I've had the best networking calls as of late thanks to you pushing me to start posting on LinkedIn." He's had these opportunities because he leaned into the platform and stopped paying attention to the noise.

I'll get over my love-hate, I'm sure. But here's what I want you to take from this: if you're not leveraging LinkedIn, you must. If you're not keeping an updated profile, you're behind. If you're not networking, commenting, and creating new relationships there, you're missing out.

It's also not a place you can start and stop. You can't avoid it and then suddenly decide to turn things on hoping to gain momentum. Think of it like a slow drip that needs to constantly be turned on.

You don't have to love the platform to derive value from it. But you do have to show up.