How relevant do you want to be and why? The reason I ask is that nobody is sitting around thinking about you, unless you give them a reason. And if you're not willing to be a little bold, consistent, and probably too persistent, then you'll never become the relevant figure you wish to become.
You might tell me it doesn't really matter, and that your success isn't predicated on how visible you are. But if you dare tell me you want to do more, be better, achieve more — and you're unwilling to show up, be relevant, and consistently be a topic of conversation — then your goals and your actions are misaligned.
I've often been asked why I write daily. At first, my answer was accountability. The real answer today is that the more often I show up in someone's inbox, the more likely they are to lean into my brand, read my articles, possibly sign up for coaching, or give me a referral. It's why I've been consistent on LinkedIn over the years.
Relevancy is not about ego, and it is not about chasing attention for the sake of noise. It is about increasing the surface area of opportunity so that when someone needs what you do, thinks about a problem you solve, or hears your name in a room you are not in, you actually come to mind.
People do not wake up intending to overlook you, but they will default to what is familiar, what feels safe, and what they have seen recently. If you are not showing up, you are not being rejected; you are simply being forgotten — and forgotten is far more dangerous than disliked when it comes to growth.
What most people miss is that consistency compounds quietly before it ever becomes obvious. You do not need every post to land or every conversation to turn into something right away. What you need is repetition, familiarity, and trust built over time, because that is how momentum actually forms.
So the real question is not whether relevancy matters; it is whether you are willing to tolerate the discomfort that comes with earning it. You have to decide that being seen is part of the work, not a side effect of success. The people who win are not always the most talented, but they are almost always the most visible at the right moments — and visibility is a choice you make long before the payoff ever shows up.