People are fucking weird.
A few weeks ago I messaged an ex-colleague on LinkedIn asking them if they would be willing to help support someone in their job search — a particular individual who was applying at their company in fact.
My message was simple: "I know someone who is applying at your company, would you be open to a brief discussion or referring them for a role?"
The reply, which came in a week later, said something along the lines of, "I don't know this person nor have I worked with them Scott, so I can't refer them."
Ok, so I get it. Some people are hyper sensitive about protecting their brand when it comes to referrals, and others are more than willing to collect the $500 bounty that comes with it at most companies.
But I know this person. And I always feel that if you're getting a referral or connection from someone you know and trust, then you're generally safe.
I feel so strongly about this topic because I put so much effort into helping people with their careers, their search, their business, etc. I know that the more we invest in and support others, the more it enriches all of our journeys. So to get a message back that was basically like, "nope, I trust nobody," was somewhat off-putting to me.
I've been known to refer, endorse, and introduce people in my network who I know aren't Grade A level players, and I don't give a fuck about it. I care more about helping and supporting than I do trying to feel like I have to uplevel the talent of some company that already has losers working there.
Why is it my job to ensure I'm filtering out everyone along the way? I'm not a gatekeeper.
Now, of course, I'm not going to put my brand on the line for someone who is clearly a schmuck. If you've done something egregious or you're a known problem, then forget it.
But overall, I believe that every person has some talents to give, so rather than judge, filter, and act like I'm the gatekeeper, I'm going to give my everything to anyone who comes along.
Supporting others doesn't diminish your "brand." It strengthens it. When you vouch for someone, connect them to the right person, or even just give them a few minutes of your time, you're building something far greater than your personal reputation — you're contributing to a community of opportunity and goodwill.
At the end of the day, this isn't about protecting yourself; it's about empowering others. The world is full of gatekeepers and people obsessed with safeguarding their little corner of influence. But the truth is, the most meaningful connections come from generosity, not skepticism. So, stop overthinking it. Stop making excuses. Support people, lend a hand, and trust that the ripple effect will come back around. Because if you're too busy guarding your imaginary gates, you might miss out on the incredible potential of the people waiting just outside.
Don't be weird like the person I reference in this article.