Career Advice / Personal Brand
Nobody is sitting around thinking about you. You have to give them a reason.
Your brand is what people say when you leave the room. These articles cover relevance, reputation, telling your story, and being yourself in a world of copies.
Tell me your story. Scott on the difference between a career story and a career history, and why owning your decisions matters more than a perfect resume.
Read Article →A masked rock duo from Quebec has the internet split between they suck and they're brilliant. Scott on why the thing that makes you different might be the thing that makes you memorable.
Read Article →A connection messaged Scott: he had met Scott's new CEO on an airplane a year earlier. Scott on the small world rule, and why your reputation keeps traveling long after you leave the building.
Read Article →Scott's new book Control Your Career launches August 24. The premise is simple: everyone else controls your career until you decide to step up and own the narrative.
Read Article →A student fell asleep ten feet from Scott mid-speech, and what happened next is the whole lesson. Scott on the space between what happens and what you do next, and why that space is where your reputation gets built.
Read Article →Your career already has a review system. It just isn’t public. Scott on why reputation is the one career asset that quietly compounds, and how to earn five-star reviews long before anyone asks to read them.
Read Article →Most people drive through their careers like they’re behind the wheel of a rental car, optimizing for the short term and burning bridges they assume they’ll never cross again. Scott on why the people who win treat their reputation like an asset they plan to keep for a very long time.
Read Article →Cassie’s OnlyFans arc on Euphoria mirrors something I see in the workplace every week. People desire to be wanted so badly that they take on a stereotype, the workhorse, the empathetic leader, the loyal one, that slowly hardens into an identity they can’t shed.
Read Article →Your reaction to being benched, overlooked, or treated unfairly is quietly building your reputation. Here's what a bad pitch in Junior year taught me about composure at work.
Read Article →Feeling right and being right are not the same thing. The people you listen to are shaping how you see everything. Be intentional about what you let in.
Read Article →Everywhere you look, there are followers. The world needs more originals. Very few people are doing original work, it is so much easier to copy someone else. H
Read Article →The words you repeat to yourself are not neutral. They become labels. And labels become identity. Pay attention to what you're telling yourself, it's shaping w
Read Article →Nobody is sitting around thinking about you unless you give them a reason. Relevancy isn't about ego or noise, it's about increasing the surface area of opport
Read Article →If someone surveyed your peers and asked what your brand stood for, would they know? Watching football made me realize: the people who win are the ones with a clear identity.
Read Article →Only dead fish go with the flow. The people who make a difference swim against the current, even when it's uncomfortable.
Read Article →Authenticity seems to be a rare trait these days. In an environment that values fake opinions and polished fronts, the real thing stands out.
Read Article →It's Halloween candy season. Not all candy is created equal. The best brands own one thing. Stop trying to be every flavor.
Read Article →Ice Cube is 56 years old and selling out arenas. Age is not a finish line, it's a multiplier. Every year stacks lessons and credibility that make you sharper.
Read Article →Originality says you're a one-of-one. You can't be replaced. Stop copying what everyone else does and start putting your fingerprints on the work. That's what m
Read Article →Scott has four personalities: LinkedIn Scott, Patreon Scott, real-life Scott, and office Scott. We all wear masks every day. When you filter yourself for too lo
Read Article →Leaving behind who you were is the price of becoming who you want to be. Scott Bond on ten years in media, the identity tied to a career, and why letting go of who you were is part of the process.
Read Article →The guy who hates LinkedIn has 14,000 followers and built his career on it. Scott Bond on the love-hate relationship with the platform, and why you have no choice but to show up anyway.
Read Article →Stop asking people what they do. Start asking what they care about. Scott Bond on why tying your entire identity to your job title is one of the most limiting things you can do to yourself.
Read Article →Ten years ago Scott Bond wrote his first LinkedIn post and felt ridiculous. Here's what happened next, and why showing up, even imperfectly, is the only move that actually matters.
Read Article →You're constantly being talked about in rooms you're not in. A real story about how one conversation at a track meet turned into an unexpected opportunity, and what it says about your brand.
Read Article →Bullshit is something I've never had time for. Transparency builds trust, authenticity attracts the right people, and the right life means surrounding yourself with those who keep it real.
Read Article →Some experiences reframe everything that comes after them. Scott Bond on the moments that quietly shift how you approach your work, your ambition, and yourself.
Read Article →Celebrity home tours are spotless and staged, and real homes are messy. Careers are the same. Scott on why comparing your messy reality to someone’s polished LinkedIn tour is a losing game, and why the mess means you’re living in it.
Read Article →A single offhand comment about sport coats changed a whole culture overnight. Scott on why people are always reading your signals at work, and why your career brand is built in the small moments before your results are ever discussed.
Read Article →At Zillow, Scott learned that your home is always being appraised. Your career works the same way. Scott on the career Zestimate that follows you and how every skill, relationship, and decision quietly moves your number.
Read Article →Scott likes to curse, push the envelope, and have fun, and he believes work should make room for that too. The best moments of his career were never tied to a bonus or a title. They were tied to the inside jokes and the people who made an exhausting Tuesday tolerable. If you can finally exhale around the people you work with, that is one of the clearest signs you are in the right place.
Read Article →Everything in life is a shift, and nothing fully prepares you for one until it’s happening. Marriage, kids, new jobs, layoffs, promotions. Scott on adapting mid-air. Growth sounds exciting until you realize it usually demands an identity change attached to it. The people who win stop trying to avoid shifts and start trusting themselves to survive them.
Read Article →Ring. Airbnb. Facebook. Spanx. All originally dismissed as bad ideas. If someone tells you your idea sucks, it might just be a sign that it is worth a billion dollars.
Read Article →It must be promotion season. You've seen the LinkedIn announcements and you're scratching your head. Before you spiral into comparison mode, here's what social
Read Article →A LinkedIn DM stopped Scott cold:
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